Direct Mail with Personalization=Response

IdeaGear Personalization (also called Variable Data Printing, Variable Information Printing, Database Publishing, or Personalized Printing) is used to customize each and every document within a run of digital printing.

Personalization allows your company the ability to mass-customize your direct mail using digital printing as opposed to mass-producing a single direct mail piece using standard offset. Whether it is called Relationship Marketing, One-to-One (1:1) Marketing, Database Marketing, Loyalty Marketing, or CRM Marketing, it is the key to maximizing the return on investment (ROI) for your next postcard project.

Personalization can only be accomplished with digital printing.  

Instead of mass-producing a "static" direct mail piece that will deliver just one message to 10,000 customers, for example, Personalization could be used to generate 10,000 unique postcards with customized messages for each of those 10,000 people.

Personalization is used by marketers who need to custom-tailor highly relevant messages to each individual in a marketing campaign. In one-to-one (1:1) marketing, variable data printing is used to customize direct mail because the text, images, graphics and offers can be varied within each separate piece to best meet a customer's wants and needs.

Marketing that is relevant to each specific customer dramatically increases ROI because the content and offer in each message is personalized, custom-tailored and targeted to each individual. Your customers will take action, your response rates will increase dramatically and you'll rapidly achieve your sales and marketing goals.

Personalization enables you to custom-tailor and personalize the content in your documents to be relevant, unique and specific to the needs of your audience. 

• The more relevant your message is to each customer, the higher the response rate will be for each marketing campaign.
• As your response rates increase, so will the return on investment (ROI) for your marketing programs. 
• Truly effective one-to-one or CRM marketing requires customized print in addition to the other customized channels (email, Web, call center, face-to-face) you use

There are different levels of how content can be customized within a document.

Static - This is a "one size fits all" marketing message. Your marketing message is "mass-produced" using conventional offset lithography and every customer will receive the same message, regardless of their relationship or profitability to your company.

Personalized - Each customer's name and address will appear on each postcard to attract attention but the marketing message is static and exactly the same for each and every customer, regardless of their relationship or profitability to your company.

Versioned - Segmented versions of a document are created to meet the needs of different groups. Your customer base is segmented according to demographic or other attributes, perhaps by a previously expressed interest. Customized postcard content is then delivered that best addresses the needs of each particular segment. 

Fully Customized - The ultimate of postcard marketing, each document's content is fully customized to be highly relevant and custom-tailored to a specific individual.

Let us show you how personalization can increase the value of each marketing dollar, call us today!